A few days ago, I was introduced at a meet-up as a content marketing expert and got involved in a discussion about blogging, journalism, marketing 4.0 and content marketing. I was slightly embarrassed, because quite honestly, I have no idea about any of these things. There were good laughs at the event when I said…
There is no doubt that the automotive industry is now undergoing its own upheaval. Whereas a year ago there was still talk of long-term changes and in-house expertise, things look a little different today. There is talk of battery factories and new mobility concepts. And quite obviously, even if not publicly communicated, the company is…
If you want to make a difference in your company as a top executive today, you hold a few start-ups. Or regularly travel to Silicon Valley. There’s no doubt that this is the great age of start-ups. As a start-up person through and through, I think that’s basically a good thing. In the general euphoria…
Last week, Tesla announced its intention to acquire SolarCity for around US$2.7 billion. It was exciting to see how very different assessments were circulated from different quarters. The whole gamut, from “the certain end” to “completely brilliant”, was played. An attempt at a differentiated assessment of this latest coup by one of the most ground-breaking…
Two years ago, I used a simple graphic to explain the digital transformation. To my surprise, it was quickly very well received. The model was taken up by many industry colleagues, sometimes used in presentations and referenced in articles. And it brought me hundreds of contacts and conversations with interesting people. Time for a professional…
In the plethora of studies, white papers and keynotes on digital transformation, the actual aim of the “digital transformation exercise” is sometimes overlooked: using digital technology to improve your product and the processes behind it. I am always amazed at how digitalization projects are wildly thrown around the existing project. While the core of the…
In a widely read article on the subject of agile companies, I stated that I believe that agile companies are the organizational form of the digital age. That was a while ago and the more I think about it, the more correct and important I find it. It’s about nothing less than the reorganization of…
In my article “Unconditional revolution, digital basic income“, I briefly touched on an issue that I am repeatedly asked about. And triggered numerous discussions: replacing profit taxes with loss taxes for companies. A thought experiment.
It’s no secret that I’m not exactly enthusiastic about the innovative spirit of the digital sector. Of course, this is especially true for the smaller agencies, but unfortunately it also applies to the large service providers. The industry is still working off the huge backlog of customer adaptations. And yes, the end is not yet…
The Swiss initiative for an unconditional basic income was rejected by the people, which was to be expected. The concerns about a radical change to the system are too great and all sorts of frippery was interpreted into the banal initiative text from all sides. It is quite obvious that the core of the debate…