I’ve been looking for a business model for a long time that creates win-win-win situations and uses fundamentally new technology. As is often the case when you search for something for a long time, you only realize relatively late that it might be very close at hand. It was no different for me. Artikel auf…
When we talk about technology, the participants in the discussion are usually divided into two opposing camps. Those who think technology will solve all of humanity’s problems and those who think that technology is our downfall. I am often asked for my opinion on this. My answer: neither. Artikel auf Social Media teilen:
Following my articles on the automotive industry, I was often asked what I would do if I were the manufacturer. I think it is extremely difficult to make the right decisions at the moment. I am all the more surprised that many companies are not doing one of the most obvious things: Shut down. Artikel…
On July 10, 2016, a short article about Mario Illien appeared in the Schweizerische Sonntagszeitung with the headline “Tesla? Disastrous for the environment”. Illien, who has helped shape motor development in Formula 1 like no other in recent years, makes some astonishingly false statements in this article. This is not only a shame, but also…
The redefinition of economic work is one of the biggest issues of our time. Even if it is not yet so obvious. So much depends for people on how work is defined, measured, remunerated and organized in the future. As a society, we are undoubtedly once again at the beginning of a paradigm shift. In…
A few days ago, I was introduced at a meet-up as a content marketing expert and got involved in a discussion about blogging, journalism, marketing 4.0 and content marketing. I was slightly embarrassed, because quite honestly, I have no idea about any of these things. There were good laughs at the event when I said…
There is no doubt that the automotive industry is now undergoing its own upheaval. Whereas a year ago there was still talk of long-term changes and in-house expertise, things look a little different today. There is talk of battery factories and new mobility concepts. And quite obviously, even if not publicly communicated, the company is…
If you want to make a difference in your company as a top executive today, you hold a few start-ups. Or regularly travel to Silicon Valley. There’s no doubt that this is the great age of start-ups. As a start-up person through and through, I think that’s basically a good thing. In the general euphoria…
Last week, Tesla announced its intention to acquire SolarCity for around US$2.7 billion. It was exciting to see how very different assessments were circulated from different quarters. The whole gamut, from “the certain end” to “completely brilliant”, was played. An attempt at a differentiated assessment of this latest coup by one of the most ground-breaking…
Two years ago, I used a simple graphic to explain the digital transformation. To my surprise, it was quickly very well received. The model was taken up by many industry colleagues, sometimes used in presentations and referenced in articles. And it brought me hundreds of contacts and conversations with interesting people. Time for a professional…