This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns.
My blog post“Why every company should have a Chief Digital Officer” from last week was widely read and I was asked about it several times. The question arose as to what kind of profile such a person should have who takes up the position of Chief Digital Officer. I think that’s an interesting question. So…
A few days ago, I was back at a company to advise the management on e-business strategy in general and e-commerce in particular. The client sells complex products in the B2B sector and has an international presence. The business has been going well for years and is generating respectable profits. They are conservative when it…
Mediascope Europe is one of the few major studies to examine user behavior with regard to media use. Once again, over 50,000 interviews were conducted in 28 countries. The Mediascope Europe has been in existence since 2003. Another bulletin was published at the end of June and I find the following two topics particularly interesting:
In the last few days, the German Federal Office for Information Security has published a study on the security of open source CMS. There has been a lot of discussion and tweeting about it. The study was written by people from ]init[, an agency that works not exclusively but primarily for companies close to the…
If you are implementing medium to large web projects with open source software, you are actually very well served. There are good e-commerce systems (Oxid, Magento, Shopware etc.) and also good content management systems (TYPO3, Drupal, Magnolia etc.). However, when it comes to managing product data, e.g. importing it from ERP systems, manually aggregating it…
At the end of May, we at at-traction produced a small report based on existing data. We have also identified a global trend in content management systems: Away from pure web publishing towards systems that can create and manage the entire digital experience of a company. This means that the cards will be reshuffled in the next two years, at least in the enterprise sector.