What I love about alainveuve.ch is the constant stream of feedback. You, my dear readers, comment, send me e-mails, tweet me incessantly. This results in a lot of new and great things. From collaboration to loose exchanges. I got to know Stefan Fritz during one of these exchanges and realized that there are many parallels…
I have been following the debate on the abolition of cash for a relatively long time and the more I read about it, the more I am confused by the opinions of even seasoned economists. Apparently, in order to maintain a complex, fragile and costly system, everything ideological is being thrown into the balance. It’s…
Last week I read the interesting article by Andreas Kassat entitled “Bad manners or new trend: Unreachable contacts“. You should do the same. The article talks about the fact that many contacts do not call back, cannot be reached and simply do not get in touch at all during the sales process instead of rejecting…
The week before last, we received the “Best Omnichannel Experience Award” for our omni-channel eCommerce product for Frankfurt Airport at AOE at imagine 2016. Although I was not directly involved in the project, a project of this size naturally brings the various challenges into an overarching discussion. We therefore had an intensive internal discussion on…
Anyone who reads here often knows that I think products and services should be designed to be as customer-oriented as possible. Of course, this doesn’t stop at the price. While the customer basically just wants to pay as little as possible and, as we know, you can’t start there because performance has its price, price…
In conversations over the last few weeks, I have repeatedly noticed that many decision-makers have recently started talking about disruption. In doing so, they are mixing digital transformation, disruptive business models, Apple and, since the end of March, Tesla into a uniform mishmash. And underpinning quotes from entrepreneurs with figures and pseudo-studies that are not…
The fixed separation of private and working life is increasingly being shaken up. In a world full of freedom, options and opportunities, the concept is coming under increasing pressure. Because it is a concept that produces results that the fixed private life is designed to prevent. Artikel auf Social Media teilen:
Last week, I was accused of “losing touch with reality” in a post about my article on the Tesla Model 3. I was also called a “cynical hipster”. While the latter amused me, the former reminded me of a topic that I had long wanted to write about: Dealing with reality. And so that’s what…
Over the last few weeks, I’ve had a number of conversations about the future of advertising and web agencies. On the one hand, many people are concerned about the consolidation of the agency scene. On the other hand, the billing model is also increasingly being discussed. So where should and can the journey take us?…
Companies are finding it incredibly difficult to meet the challenges of digital transformation. I have spent the last few years fighting to convince decision-makers to invest in digital initiatives, to break new ground, to develop new business models, to try to become better. The results are sobering. So why all this? Artikel auf Social Media…