In conversations over the last few weeks, I have repeatedly noticed that many decision-makers have recently started talking about disruption. In doing so, they are mixing digital transformation, disruptive business models, Apple and, since the end of March, Tesla into a uniform mishmash. And underpinning quotes from entrepreneurs with figures and pseudo-studies that are not…
The fixed separation of private and working life is increasingly being shaken up. In a world full of freedom, options and opportunities, the concept is coming under increasing pressure. Because it is a concept that produces results that the fixed private life is designed to prevent.
Last week, I was accused of “losing touch with reality” in a post about my article on the Tesla Model 3. I was also called a “cynical hipster”. While the latter amused me, the former reminded me of a topic that I had long wanted to write about: Dealing with reality. And so that’s what…
Over the last few weeks, I’ve had a number of conversations about the future of advertising and web agencies. On the one hand, many people are concerned about the consolidation of the agency scene. On the other hand, the billing model is also increasingly being discussed. So where should and can the journey take us?
Companies are finding it incredibly difficult to meet the challenges of digital transformation. I have spent the last few years fighting to convince decision-makers to invest in digital initiatives, to break new ground, to develop new business models, to try to become better. The results are sobering. So why all this?
A few hours ago, Tesla unveiled its mass-produced Tesla Model 3 and it looks like the car industry is having its very own iPhone moment. In the first 24 hours, 115,000 cars have already been reserved (as of now, 3.5 hours later it’s 134k). Besides all the euphoria and marketing heat, there are 4 good…
Two years ago, when I helped run our last stand at a trade fair at Dmexco, I witnessed the following scene: an online marketing suite manufacturer was offering its SaaS product in a colorful and flashy way. Two younger hipster gentlemen in jeans and jackets strolled through the aisle and loudly discussed something about digital…
No matter what image of humanity shapes your thinking, you will agree with me that people always like to have it as easy and good as possible. Be that on a large or small scale. We don’t really like to leave our comfort zone. Anything that helps us to improve our situation is always something…
You know the situation: a company has good offers or products, does great advertising and delivers quickly. So you buy from them. After a few days or months, a problem arises with the product and you need help. What you then experience fundamentally changes your perception and attitude towards the company and the product in…
When I was having lunch with Michael Stucki a few weeks ago, I had just switched the post about the Faraday Future press conference live and he asked me why I was so interested in the automotive industry. I’ve been asked this question from time to time since then and realized that most people don’t…