A few days ago, Rasmus Skjoldan posted the appeal“Agencies of the world: the neos team needs more help” on his blog. In consultation with him, I have put together a short abstract with the most important points in German. Here we go: Artikel auf Social Media teilen:
This week it became known that Elon Musk wants to make practically all Tesla patents freely available and usable. In effect, he is creating an open source model for the use of the technologies developed by Tesla. For some, this publication of patents is sheer economic nonsense, for others it is another groundbreaking, unprecedented coup…
I was able to present a customer case at the Swiss Online Marketing Fair 2014 at the beginning of April. I’m posting the slides here because I’ve been asked about it a lot in recent weeks. Artikel auf Social Media teilen:
Here are 5 non-exhaustive and spontaneous typical mistakes that I come across again and again. Artikel auf Social Media teilen:
Last week’s T3CON was probably the best of the last three years. And this despite the fact that it was held in Leinfelden-Echterdingen in Juhee again, fewer people attended overall and the quality of the talks was average at best. So why was it still good? Artikel auf Social Media teilen:
This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns. Artikel auf Social Media teilen:
My blog post“Why every company should have a Chief Digital Officer” from last week was widely read and I was asked about it several times. The question arose as to what kind of profile such a person should have who takes up the position of Chief Digital Officer. I think that’s an interesting question. So…
A few days ago, I was back at a company to advise the management on e-business strategy in general and e-commerce in particular. The client sells complex products in the B2B sector and has an international presence. The business has been going well for years and is generating respectable profits. They are conservative when it…
Mediascope Europe is one of the few major studies to examine user behavior with regard to media use. Once again, over 50,000 interviews were conducted in 28 countries. The Mediascope Europe has been in existence since 2003. Another bulletin was published at the end of June and I find the following two topics particularly interesting:…
In the last few days, the German Federal Office for Information Security has published a study on the security of open source CMS. There has been a lot of discussion and tweeting about it. The study was written by people from ]init[, an agency that works not exclusively but primarily for companies close to the…