To get straight to the point, of course you need a strategy that deals with digital. However, instead of declaring it a digital strategy, you should simply incorporate the digital changes into your corporate strategy. Read the following article to find out why. Artikel auf Social Media teilen:
I come across this a lot these days: Managing Director XY has realized that he needs to change something in his company. Although the company figures are okay, it’s clear that the market environment is digitizing and his company’s offering is slowly but surely no longer quite hitting the nerve of customers. A classic starting…
Drupal has traditionally been strong in the US, while other solutions, above all TYPO3, are strongly represented in Europe. With Drupal 8, a fundamentally revised version of Acquia’s software will be launched on the global market in the foreseeable future. Read here what impact this could have on the European market. Artikel auf Social Media…
You know how it is: new companies keep popping up, seemingly out of nowhere, with a new technology or a modified application of a technology, shaking up existing markets and displacing established players. Many will reply: “Well, it’s the digital revolution, that’s just the way it is.” Others will say that the management of existing…
At T3Con 2014, which took place last week, I had the pleasure of giving a talk entitled: “Why CMS needs a fundamental shift!”. Below is a short abstract of the thesis I put forward. Artikel auf Social Media teilen:
Over the last 2 years, I have been involved in conversations about the community as part of my work for the TYPO3 project. Sentences like: “I’m curious to see what the community has to say about this” or “If the community realizes this” – I always thought “Hey, we’ re all the community”. I had…
Anyone who has worked as a consultant or project manager in the digital sector over the last 15 years regularly wonders why so many companies did not see the digital transformation coming and in some cases still ignore it today. Why is that? An attempt to explain. Artikel auf Social Media teilen:
This should have been a post about innovation in web content management systems. Should have been. Should. The more I’ve worked my way into it and the more systems I’ve compared again, I’m afraid I have to say there’s not much there. Unless perhaps you consider the usability of a CMS via a mobile device…
A few weeks ago, another so-called traditional store closed in Basel. I have great sympathy for long-standing company histories and the traditions associated with them. It’s regrettable when a business like this closes, especially as jobs are always lost. But also because we humans simply love such stories: A company that is 150 years old!…
Last week, my colleague Erhart von Ammon asked me in passing how digital transformation could be presented simply in relation to companies. I mindlessly scribbled a few graphs on a piece of paper and we discussed it for a while. The sheet of paper sat on my desk for a few days and I gradually…