My shopping behavior has changed fundamentally in recent years. This is most noticeable when it comes to grocery shopping. The starting point for this change was a Saturday morning in the fall of 2012, when my wife and I struggled through Migros with our young children (then 3 and 1.5) on a rainy day to…
Companies’ efforts to make progress in eCommerce are restrained in this country. Investments are being made and multichannel, omnichannel and touchpoint concepts are generally being pursued. The aim is to provide customers with an end-to-end user experience. These are all noble efforts and they improve eCommerce in general, of course. But, if I may say…
Time and again, managers from medium-sized companies ask me: Should I introduce [insert any new technology here] in my company or use it in my processes? I am usually unable to give a clear answer to this question. Basically, however, I am of the opinion that it is usually not worthwhile from a business perspective…
The term full-service agency has long been in inflationary use in the industry. However, as with all buzzwords, some clients and almost every agency have their own definition. A full-service offer is always a compromise. In this article, you will find out when, why and when you cannot make this compromise. Artikel auf Social Media…
To get straight to the point, of course you need a strategy that deals with digital. However, instead of declaring it a digital strategy, you should simply incorporate the digital changes into your corporate strategy. Read the following article to find out why. Artikel auf Social Media teilen:
I come across this a lot these days: Managing Director XY has realized that he needs to change something in his company. Although the company figures are okay, it’s clear that the market environment is digitizing and his company’s offering is slowly but surely no longer quite hitting the nerve of customers. A classic starting…
Drupal has traditionally been strong in the US, while other solutions, above all TYPO3, are strongly represented in Europe. With Drupal 8, a fundamentally revised version of Acquia’s software will be launched on the global market in the foreseeable future. Read here what impact this could have on the European market. Artikel auf Social Media…
You know how it is: new companies keep popping up, seemingly out of nowhere, with a new technology or a modified application of a technology, shaking up existing markets and displacing established players. Many will reply: “Well, it’s the digital revolution, that’s just the way it is.” Others will say that the management of existing…
At T3Con 2014, which took place last week, I had the pleasure of giving a talk entitled: “Why CMS needs a fundamental shift!”. Below is a short abstract of the thesis I put forward. Artikel auf Social Media teilen:
Over the last 2 years, I have been involved in conversations about the community as part of my work for the TYPO3 project. Sentences like: “I’m curious to see what the community has to say about this” or “If the community realizes this” – I always thought “Hey, we’ re all the community”. I had…