Last October, I had the pleasure of giving a talk on Magento and B2B at Meet Magento Switzerland 2014. The recording of the talk has now been published this week. Reason enough to take up the topic, expand on a few points from the talk and make the presentation and video available. Here we go….
After my post“Fast is the new big“, I wrote in the Investments section that our perception of technological development is linear, while actual technological progress is exponential. Obviously, many people who are professionally involved with technology are not aware of this fact. They therefore fundamentally underestimate the technological possibilities of the coming years. The discussions…
After the last few articles in this blog were of a more strategic/entrepreneurial nature, I would like to discuss something more concrete here, which I think has not yet fully penetrated the minds of many CIOs and eCommerce managers. Yesterday, I was once again visiting an up-and-coming eCommerce pure player to discuss a potential project….
If you go back a few years, the maxim that large companies had the best chances on the market often applied. Size was almost a guarantee of success. In the last three decades, however, we have seen many large companies fail. Gradually, the realization has set in that the companies that are best positioned are…
Unfortunately, there are not as many Chief Digital Officers as various studies predicted a few years ago. I regularly meet professionals who hold this position, some officially – but the majority unofficially. What I often experience in these conversations is a strong sense of disillusionment. What initially looked like a position where you could really…
I can still remember the first time I consciously came into contact with open source. We ran a few Linux servers in my company at the time and whenever there were any tricky configurations or critical issues that needed to be resolved, this expert from an open source infrastructure service provider came along: tousled hairstyle,…
My shopping behavior has changed fundamentally in recent years. This is most noticeable when it comes to grocery shopping. The starting point for this change was a Saturday morning in the fall of 2012, when my wife and I struggled through Migros with our young children (then 3 and 1.5) on a rainy day to…
Companies’ efforts to make progress in eCommerce are restrained in this country. Investments are being made and multichannel, omnichannel and touchpoint concepts are generally being pursued. The aim is to provide customers with an end-to-end user experience. These are all noble efforts and they improve eCommerce in general, of course. But, if I may say…
Time and again, managers from medium-sized companies ask me: Should I introduce [insert any new technology here] in my company or use it in my processes? I am usually unable to give a clear answer to this question. Basically, however, I am of the opinion that it is usually not worthwhile from a business perspective…
The term full-service agency has long been in inflationary use in the industry. However, as with all buzzwords, some clients and almost every agency have their own definition. A full-service offer is always a compromise. In this article, you will find out when, why and when you cannot make this compromise. Artikel auf Social Media…