I was able to present a customer case at the Swiss Online Marketing Fair 2014 at the beginning of April. I’m posting the slides here because I’ve been asked about it a lot in recent weeks. The presentation gave a brief overview of the relaunch for the DECT telephone manufacturer Gigaset. The solution combines the enterprise CMS TYPO3 with the e-commerce platform Magento Enterprise.
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Fintech is one of the current buzzwords in the digital transformation. While Europe is lagging behind developments in the United States, mainly due to regulation, offers and innovations are mainly expected from new providers. However, anyone who relies exclusively on this has done the math without the traditional banks. They are currently positioning themselves to…
I’m sure you know the situation: your CEO wants customer process XY to finally be digitized, an agency has been flown in and designed a great app and everyone is in good spirits that you can move forward quickly and agilely. Until someone asks how they intend to continue designing the process in ERP. Suddenly,…
Anyone who has worked as a consultant or project manager in the digital sector over the last 15 years regularly wonders why so many companies did not see the digital transformation coming and in some cases still ignore it today. Why is that? An attempt to explain. Artikel auf Social Media teilen:
On July 10, 2016, a short article about Mario Illien appeared in the Schweizerische Sonntagszeitung with the headline “Tesla? Disastrous for the environment”. Illien, who has helped shape motor development in Formula 1 like no other in recent years, makes some astonishingly false statements in this article. This is not only a shame, but also…
While the irrational seems to be increasingly taking over in general social life, I have the feeling that in business, people want to focus as much as possible on data. While I highly value objective discussions and decisions, I experience a “data chic” in everyday business life that is usually nothing more than “interpretation free…
The debate surrounding electric cars is heating up. A veritable front is building up against the new technology. Hundreds of arguments and opinions are being put forward as to why electric cars should be rejected. I see this as an extremely good sign for electromobility: the topic is reaching more and more people, so the…