Hooray! I think we have reached our goal with the digital transformation. Even the last CXX has realized that digitalization is actually happening and is becoming important for their business. That’s a great thing for us digital consultants/workers/enthusiasts. After all, we’ve had to listen to all kinds of nonsense for the last 15 years. Day…
Nutmeg is probably one of the stupidest products you can trade. I realized this when I discovered a new jar of it in the delivery from LeShop last Saturday. My wife had reordered because the old one had practically run out. That’s nothing unusual when it comes to household or food products. What is unusual,…
2016 is the year of content marketing. Although telling good stories has long been a key factor in a company’s success, it is only in the last 10 months that every marketing manager has really realized that good content and influencers are important. At the moment, however, there is a one-sided focus on written articles….
I have a VW Multivan Diesel as my family car. It’s a great, large car that can comfortably transport our 3 children, the parents-in-law, their dog and all kinds of luggage across the country at once. It’s actually the perfect family car. And not a car you would want to give away. Nevertheless, I’ve decided…
Advanon is the leading platform for pre-financing debtor invoices in Switzerland. Their concept is innovative and has attracted a lot of attention in recent months. Now they are about to make the leap to Germany. Reason enough to have a few words with Phil Lojacono, the founder and CEO of Advanon.
The Paris Auto Show 2016 is in full swing and one gets the impression that never before has an automotive event been so focused on electromobility. The German press was jubilant. They saw pioneering concepts from Porsche, VW and Daimler. However, the real winner in European electromobility is not celebrating. It is already one step…
The article about the necessary paradigm shift had triggered quite a response and I have therefore had various conversations about the future production of industrial goods over the last few days. While obvious paradigm shifts such as 3D printing are becoming foreseeable, others remain rather hidden. A few thoughts at a time when the production…
The reason for this article is a book from the digital corner. For weeks now, I’ve been amused, annoyed and irritated by the fact that it’s obviously part and parcel of today’s world to label everything “4.0”. This book is the culmination of this development. It’s called “Germany 4.0“. The byline: “How the digital transformation…
The marketing concepts used today are still largely based on knowledge from before the internet. Although more modern and up-to-date models are taught today, the marketing managers at work today usually have no real idea. Of course, this does not stop them per se from doing as many things as possible on the Internet or…
What the photography industry was in the first decade of this millennium, the music industry in the second decade, the automotive industry will be in the next decade. The driver behind this disruptive development is not electromobility, but autonomous vehicles. These will become a reality in the next few years, completely disrupting the automotive industry….