The reason for this article is a book from the digital corner. For weeks now, I’ve been amused, annoyed and irritated by the fact that it’s obviously part and parcel of today’s world to label everything “4.0”. This book is the culmination of this development. It’s called “Germany 4.0“. The byline: “How the digital transformation…
The marketing concepts used today are still largely based on knowledge from before the internet. Although more modern and up-to-date models are taught today, the marketing managers at work today usually have no real idea. Of course, this does not stop them per se from doing as many things as possible on the Internet or…
What the photography industry was in the first decade of this millennium, the music industry in the second decade, the automotive industry will be in the next decade. The driver behind this disruptive development is not electromobility, but autonomous vehicles. These will become a reality in the next few years, completely disrupting the automotive industry….
Last week, on the occasion of the 20th anniversary (!) of the TopSoft business software trade fair, I had the opportunity to say a few words about the future of business software. I briefly explained why I consider machine learning to be a fundamental paradigm shift in technological development and why the digital industry itself…
The company as we know it is a result of the organization of work in the 18th century. It has constantly evolved, but the basic features have remained the same: employees provide a service in more or less good and well-organized cooperation, which is sold under a company. The resulting monolithic entity became independent in…
It is actually undisputed among experts: Technological progress creates more jobs on balance than it destroys. And yet you can find article headlines in all established media suggesting that millions of jobs will be lost. This is despite the fact that experts usually make contradictory statements in the same article. Apparently, panic sells better than…
When we talk about technology, the participants in the discussion are usually divided into two opposing camps. Those who think technology will solve all of humanity’s problems and those who think that technology is our downfall. I am often asked for my opinion on this. My answer: neither.
Following my articles on the automotive industry, I was often asked what I would do if I were the manufacturer. I think it is extremely difficult to make the right decisions at the moment. I am all the more surprised that many companies are not doing one of the most obvious things: Shut down.
On July 10, 2016, a short article about Mario Illien appeared in the Schweizerische Sonntagszeitung with the headline “Tesla? Disastrous for the environment”. Illien, who has helped shape motor development in Formula 1 like no other in recent years, makes some astonishingly false statements in this article. This is not only a shame, but also…
A few days ago, I was introduced at a meet-up as a content marketing expert and got involved in a discussion about blogging, journalism, marketing 4.0 and content marketing. I was slightly embarrassed, because quite honestly, I have no idea about any of these things. There were good laughs at the event when I said…