For a long time, I thought that the only way to run an Internet agency efficiently from a cost perspective was to have the most comprehensive controlling possible. In an agency, this must necessarily be based on the time spent by employees on projects. Gradually, however, I am realizing that what should actually be the…
Last week, someone who read my article on the agile company asked me how we at AOE manage to live this agile culture and also manage it economically. The project business is known to be tough, driven by deadlines and stints. Self-determination and corporate democracy don’t fit in at all. That’s true, of course. So…
I’ve had trouble with advertising agencies for as long as I can remember. Be it as a client or in web projects where I worked as a consultant or project manager on the internet agency side. There was always something wrong. For example, designs were delivered that included a whole range of new, fun features…
Many decision-makers I speak to perceive the digital transformation as a threat. On the one hand, I can understand that, because yes, it is about leaving a traditional business, a more or less safe haven. On the other hand, I have a hard time with this, because how can you develop something new if you…
We all want long-term customers. Partnerships. That’s what we say in every pitch, that’s what we write on our slides. Anyone who has ever started a new company knows how valuable it is to win projects and clients. You want to please all customers as much as possible, keep every customer forever, an “at all…
Over the past two weeks, I have often been asked what characteristics I think leaders should have in the digital transformation phase. Reason enough to summarize a few thoughts on this here Artikel auf Social Media teilen:
The design of an agency’s product portfolio is rarely a deliberate process. Many agencies have built up their expertise for a product more by chance. The drivers of such a selection were and are usually the preferences of the agency’s developers, but the foundation of the selection is always the market demand for a product….
Fintech is one of the current buzzwords in the digital transformation. While Europe is lagging behind developments in the United States, mainly due to regulation, offers and innovations are mainly expected from new providers. However, anyone who relies exclusively on this has done the math without the traditional banks. They are currently positioning themselves to…
This week I was asked if, as part of the professionalization of the TYPO3 Association, we are planning to release an Enterprise Edition, i.e. an additional version of the freely available TYPO3 Edition that is only available for a fee (e.g. a bundled support package). I know it’s tempting to want to do what everyone…
I have already written a lot about the fact that technological progress will change the next few years enormously. What concerns us all is, on the one hand, how a society deals with rapid change without breaking too radically with its zeitgeist values. On the other hand, and this is a core topic of digital…