Open/share culture in the field of tension between marketing and technology

Where is there a need to catch up in terms of digitalization and what are companies actually doing wrong in this process? Do they really need to invest heavily in digital transformation? Where should the initiative for digitalization come from? How are work and jobs changing as a result of the increased use of various…

Fintech is one of the current buzzwords in the digital transformation. While Europe is lagging behind developments in the United States, mainly due to regulation, offers and innovations are mainly expected from new providers. However, anyone who relies exclusively on this has done the math without the traditional banks. They are currently positioning themselves to…

Companies are finding it incredibly difficult to meet the challenges of digital transformation. I have spent the last few years fighting to convince decision-makers to invest in digital initiatives, to break new ground, to develop new business models, to try to become better. The results are sobering. So why all this? Artikel auf Social Media…

On July 10, 2016, a short article about Mario Illien appeared in the Schweizerische Sonntagszeitung with the headline “Tesla? Disastrous for the environment”. Illien, who has helped shape motor development in Formula 1 like no other in recent years, makes some astonishingly false statements in this article. This is not only a shame, but also…

I have a VW Multivan Diesel as my family car. It’s a great, large car that can comfortably transport our 3 children, the parents-in-law, their dog and all kinds of luggage across the country at once. It’s actually the perfect family car. And not a car you would want to give away. Nevertheless, I’ve decided…

It is actually undisputed among experts: Technological progress creates more jobs on balance than it destroys. And yet you can find article headlines in all established media suggesting that millions of jobs will be lost. This is despite the fact that experts usually make contradictory statements in the same article. Apparently, panic sells better than…