I didn’t actually want to write this article: I’ve been puzzling over it for the last few weeks and have come to the conclusion that there is already enough written about the media and newspapers in particular. But then a few things motivated me to do it. Artikel auf Social Media teilen:
Not a week goes by without me reading that digitalization is destroying jobs. What to do with all the people? Technology is making work obsolete and machines are taking over. That’s where things sometimes go haywire. Because the truth is that technology is not destroying human work at all. On the contrary. But it is…
When I attended the TYPO3 conference in 2006 as a newbie, I made the mistake of putting on a shirt as one of 5 out of around 600 participants. I quickly realized how this drew attention to me and as I moved from one hall to another, I heard two people say to each other:…
A few days ago, I described what I often encounter when dealing with customers: That studies, statistics and data are ignored with conviction and people are convinced that they know their customers and their behaviors best anyway. I have called it the “our user syndrome“. What I am also increasingly noticing, however, is that many…
Let’s get this out of the way right away: Yes, I’m probably not making any friends with this article. Even though Star Wars is very exciting and entertaining (“Where StarTrek gets excited about its technological gadgetry, Star Wars just parties“), I was socialized with StarTrek to a certain extent when it comes to technology and…
Over the last 15 years, I have “met” him regularly. The boy who can do the eCommerce solution or the CMS portal in half, oh what am I writing, a quarter of the time of an agency. He is usually the godson or son of a good colleague of a relevant decision-maker. And we service…
I am currently supporting a large omni-channel eCommerce project for a retailer. We are in the middle of the discovery phase, discussing thousands of requirements with various stakeholders at the customer and trying to bring together many loose ends. In one of the first sessions, in which we also analyzed the risks, someone formulated the…
User experience is one of the buzzwords of today. Ever since it became generally known how Steve Jobs dealt with the customer experience of his products in an almost manic way, it has been part of every marketing manager’s good manners to ride around on it in projects and emphasize how important a good UX…
Disruption is one of the buzzwords of our time. In the business context, it refers to the complete upheaval of an industry through new solutions that better meet the needs of customers. Disruption is feared by long-established industries and is the declared goal of start-ups. Since I published the explanatory model for digital transformation, I…
They still exist, the black holes on the map of software products. Applications for which there is demand but no good, simple solutions. One such black hole is B2B commerce. Although there are solutions in the proprietary sector that are aimed at this sub-market, for various reasons none have yet established themselves. OroCommerce has set…