Technology

At T3Con 2014, which took place last week, I had the pleasure of giving a talk entitled: “Why CMS needs a fundamental shift!”. Below is a short abstract of the thesis I put forward.

Anyone who has worked as a consultant or project manager in the digital sector over the last 15 years regularly wonders why so many companies did not see the digital transformation coming and in some cases still ignore it today. Why is that? An attempt to explain.

This should have been a post about innovation in web content management systems. Should have been. Should. The more I’ve worked my way into it and the more systems I’ve compared again, I’m afraid I have to say there’s not much there. Unless perhaps you consider the usability of a CMS via a mobile device…

A few weeks ago, another so-called traditional store closed in Basel. I have great sympathy for long-standing company histories and the traditions associated with them. It’s regrettable when a business like this closes, especially as jobs are always lost. But also because we humans simply love such stories: A company that is 150 years old!…

Last week, my colleague Erhart von Ammon asked me in passing how digital transformation could be presented simply in relation to companies. I mindlessly scribbled a few graphs on a piece of paper and we discussed it for a while. The sheet of paper sat on my desk for a few days and I gradually…

This week it became known that Elon Musk wants to make practically all Tesla patents freely available and usable. In effect, he is creating an open source model for the use of the technologies developed by Tesla. For some, this publication of patents is sheer economic nonsense, for others it is another groundbreaking, unprecedented coup…

I was able to present a customer case at the Swiss Online Marketing Fair 2014 at the beginning of April. I’m posting the slides here because I’ve been asked about it a lot in recent weeks.

Last week’s T3CON was probably the best of the last three years. And this despite the fact that it was held in Leinfelden-Echterdingen in Juhee again, fewer people attended overall and the quality of the talks was average at best. So why was it still good?

This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns.

Mediascope Europe is one of the few major studies to examine user behavior with regard to media use. Once again, over 50,000 interviews were conducted in 28 countries. The Mediascope Europe has been in existence since 2003. Another bulletin was published at the end of June and I find the following two topics particularly interesting: