A lot is written about digital business models. On disruptive approaches. Expensive evaluations and process models are sold and tried out. What usually emerges are lazy compromises, “digitized” age-old processes. It sounds paradoxical. But in order to construct new, successful, digitally supported business models, the digital tools are of secondary importance. What is fundamental is…
In a Twitter survey, the majority of my readers did not want me to open up the blog to several authors in general. But that doesn’t mean that one or two external articles can’t bring a different perspective to the discussions. That’s why there’s now a post on the topic of “retail start-ups”.
Five years ago, when I warned of a consolidation trend in the agency market and encouraged people to think about appropriate strategies, I was largely ridiculed. Since last week, consolidation has presumably entered the collective consciousness of the industry. The process has been underway for a long time.
When I talk to colleagues in the industry, we often come across statements from potential customers that make us smile. Time for a small collection of comments.
Two years ago, I wrote an article entitled “Why every company should have its Chief Digital Officer!”. I was convinced by the concept of the special representative. After 2 years of countless conversations with people who deal with digital change in companies, I have to admit that a Chief Digital Officer is not such a…
Selling digital projects is not difficult, because the demand is enormous. But winning the right and really good projects is more of a challenge. I learn a lot from talking to industry colleagues and customers. I am also asked for advice on specific sales issues. So it’s time to cover a few non-exhaustive points.
My last 12 months have been characterized by a large number of contacts and discussions with decision-makers. On the one hand, as part of my professional activities. On the other hand, people who read this blog contact me every week and tell me about their challenges, problems, successes and failures on the way to bringing…
The subliminal debate about decoupled content or form-free content is never-ending. What an effort we have all made in the CMS industry in recent years to teach customers to think in terms of structures rather than views. We have preached reusability, channel independence and versatility. This was a thoroughly noble endeavor. But has it reached…
When I attended the TYPO3 conference in 2006 as a newbie, I made the mistake of putting on a shirt as one of 5 out of around 600 participants. I quickly realized how this drew attention to me and as I moved from one hall to another, I heard two people say to each other:…
Over the last 15 years, I have “met” him regularly. The boy who can do the eCommerce solution or the CMS portal in half, oh what am I writing, a quarter of the time of an agency. He is usually the godson or son of a good colleague of a relevant decision-maker. And we service…