Time and again, managers from medium-sized companies ask me: Should I introduce [insert any new technology here] in my company or use it in my processes? I am usually unable to give a clear answer to this question. Basically, however, I am of the opinion that it is usually not worthwhile from a business perspective…
The term full-service agency has long been in inflationary use in the industry. However, as with all buzzwords, some clients and almost every agency have their own definition. A full-service offer is always a compromise. In this article, you will find out when, why and when you cannot make this compromise.
To get straight to the point, of course you need a strategy that deals with digital. However, instead of declaring it a digital strategy, you should simply incorporate the digital changes into your corporate strategy. Read the following article to find out why.
I come across this a lot these days: Managing Director XY has realized that he needs to change something in his company. Although the company figures are okay, it’s clear that the market environment is digitizing and his company’s offering is slowly but surely no longer quite hitting the nerve of customers. A classic starting…
A few days ago, Rasmus Skjoldan posted the appeal“Agencies of the world: the neos team needs more help” on his blog. In consultation with him, I have put together a short abstract with the most important points in German. Here we go:
Here are 5 non-exhaustive and spontaneous typical mistakes that I come across again and again.
My blog post“Why every company should have a Chief Digital Officer” from last week was widely read and I was asked about it several times. The question arose as to what kind of profile such a person should have who takes up the position of Chief Digital Officer. I think that’s an interesting question. So…
I recently had to look for a file from my archive and stumbled across a “model” that I devised during a trip to the USA. I remember that I was really enthusiastic about it at the time and really wanted to develop it further and publish it. That’s how great I thought it was back…
A few days ago, I was back at a company to advise the management on e-business strategy in general and e-commerce in particular. The client sells complex products in the B2B sector and has an international presence. The business has been going well for years and is generating respectable profits. They are conservative when it…