In a widely read article on the subject of agile companies, I stated that I believe that agile companies are the organizational form of the digital age. That was a while ago and the more I think about it, the more correct and important I find it. It’s about nothing less than the reorganization of…
It’s no secret that I’m not exactly enthusiastic about the innovative spirit of the digital sector. Of course, this is especially true for the smaller agencies, but unfortunately it also applies to the large service providers. The industry is still working off the huge backlog of customer adaptations. And yes, the end is not yet…
When I wrote an article on the agile company a few months ago, I didn’t actually think it would trigger such a big response. But it did. In countless conversations, I had to explain further what we mean by this, how it works and, above all, how a traditionally organized company could move in this…
When I founded my digital transformation consulting company four years ago, the world was relatively simple: there were companies that advised clients strategically and conceptually, there were companies that implemented concepts and there were companies that operated the solutions. Projects were often carried out according to waterfall and in clear stages. Business models were rarely…
Last week I read the interesting article by Andreas Kassat entitled “Bad manners or new trend: Unreachable contacts“. You should do the same. The article talks about the fact that many contacts do not call back, cannot be reached and simply do not get in touch at all during the sales process instead of rejecting…
Anyone who reads here often knows that I think products and services should be designed to be as customer-oriented as possible. Of course, this doesn’t stop at the price. While the customer basically just wants to pay as little as possible and, as we know, you can’t start there because performance has its price, price…
Over the last few weeks, I’ve had a number of conversations about the future of advertising and web agencies. On the one hand, many people are concerned about the consolidation of the agency scene. On the other hand, the billing model is also increasingly being discussed. So where should and can the journey take us?
Two years ago, when I helped run our last stand at a trade fair at Dmexco, I witnessed the following scene: an online marketing suite manufacturer was offering its SaaS product in a colorful and flashy way. Two younger hipster gentlemen in jeans and jackets strolled through the aisle and loudly discussed something about digital…
Since yesterday morning, there has been a “Ask a question” button in the right-hand column of this page. An experiment. Read here why this is the case and what you can do with it.
I can tell you that 20 years in the project business does not go by without a trace. Almost everyone I talk to in the industry is actually fed up with it. Too much movement, too many moving targets, too much stress. Sooner or later, almost all digital agencies feel the need to launch a…