Open/share culture in the field of tension between marketing and technology
This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns. As you know, there are many elements in the way open source communities support work. I have therefore concentrated on these:
- Free exchange of knowledge and ideas
- Rewarding cooperation & collaboration
- Agile approach & development
- Be open to new ideas
You can find the slides of the presentation here: Open/Share culture in the field of tension between marketing and technology from Alain Veuve
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