{"id":5374,"date":"2013-08-22T17:03:57","date_gmt":"2013-08-22T15:03:57","guid":{"rendered":"https:\/\/staging.alainveuve.ch\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/"},"modified":"2013-08-22T17:03:57","modified_gmt":"2013-08-22T15:03:57","slug":"open-share-culture-in-the-field-of-tension-between-marketing-and-technology","status":"publish","type":"post","link":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/","title":{"rendered":"Open\/share culture in the field of tension between marketing and technology"},"content":{"rendered":"<p>This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns.   <!--more-->As you know, there are many elements in the way open source communities support work. I have therefore concentrated on these: <\/p>\n<ol>\n<li>Free exchange of knowledge and ideas<\/li>\n<li>Rewarding cooperation &amp; collaboration<\/li>\n<li>Agile approach &amp; development<\/li>\n<li>Be open to new ideas<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>You can find the slides of the presentation here:<strong> <a title=\"Open\/share culture in the field of tension between marketing and technology\" href=\"https:\/\/de.slideshare.net\/electronicfastforward\/openshare-kultur\" target=\"_blank\" rel=\"noopener noreferrer\">Open\/Share culture in the field of tension between marketing and technology<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/electronicfastforward\" target=\"_blank\" rel=\"noopener noreferrer\">Alain Veuve<\/a><\/strong><\/p>\n<div class=\"twoclick-intro\"><p>Artikel auf Social Media teilen:<\/p>\n<\/div><div class=\"twoclick_social_bookmarks_post_5374 social_share_privacy clearfix 1.6.4 locale-en_US sprite-de_DE\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_5374')){$('.twoclick_social_bookmarks_post_5374').socialSharePrivacy({\"services\":{\"twitter\":{\"reply_to\":\"\",\"tweet_text\":\"Open%2Fshare%20culture%20in%20the%20field%20of%20tension%20between%20marketing%20and%20technology\",\"status\":\"on\",\"txt_info\":\"2 Klicks f\\u00fcr mehr Datenschutz: Erst wenn Sie hier klicken, wird der Button aktiv und Sie k\\u00f6nnen Ihre Empfehlung an Twitter senden. \",\"perma_option\":\"off\",\"language\":\"de\",\"referrer_track\":\"\"},\"linkedin\":{\"status\":\"on\",\"txt_info\":\"2 Klicks f\\u00fcr mehr Datenschutz: Erst wenn Sie hier klicken, wird der Button aktiv und Sie k\\u00f6nnen Ihre Empfehlung an LinkedIn senden. \",\"perma_option\":\"off\"}},\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Xing, LinkedIn oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. \",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/\",\"post_id\":5374,\"post_title_referrer_track\":\"Open%2Fshare+culture+in+the+field+of+tension+between+marketing+and+technology\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns. Artikel auf Social Media teilen:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[58],"tags":[],"class_list":["post-5374","post","type-post","status-publish","format-standard","hentry","category-technology"],"taxonomy_info":{"category":[{"value":58,"label":"Technology"}]},"featured_image_src_large":false,"author_info":{"display_name":"Alain Veuve","author_link":"https:\/\/www.alainveuve.ch\/en\/author\/veuvea\/"},"comment_info":0,"category_info":[{"term_id":58,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":58,"taxonomy":"category","description":"","parent":0,"count":123,"filter":"raw","cat_ID":58,"category_count":123,"category_description":"","cat_name":"Technology","category_nicename":"technology","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/posts\/5374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/comments?post=5374"}],"version-history":[{"count":0,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/posts\/5374\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/media?parent=5374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/categories?post=5374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/tags?post=5374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}