{"id":5374,"date":"2013-08-22T17:03:57","date_gmt":"2013-08-22T15:03:57","guid":{"rendered":"https:\/\/staging.alainveuve.ch\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/"},"modified":"2013-08-22T17:03:57","modified_gmt":"2013-08-22T15:03:57","slug":"open-share-culture-in-the-field-of-tension-between-marketing-and-technology","status":"publish","type":"post","link":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/","title":{"rendered":"Open\/share culture in the field of tension between marketing and technology"},"content":{"rendered":"<p>This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns.   <!--more-->As you know, there are many elements in the way open source communities support work. I have therefore concentrated on these: <\/p>\n<ol>\n<li>Free exchange of knowledge and ideas<\/li>\n<li>Rewarding cooperation &amp; collaboration<\/li>\n<li>Agile approach &amp; development<\/li>\n<li>Be open to new ideas<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>You can find the slides of the presentation here:<strong> <a title=\"Open\/share culture in the field of tension between marketing and technology\" href=\"https:\/\/de.slideshare.net\/electronicfastforward\/openshare-kultur\" target=\"_blank\" rel=\"noopener noreferrer\">Open\/Share culture in the field of tension between marketing and technology<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/electronicfastforward\" target=\"_blank\" rel=\"noopener noreferrer\">Alain Veuve<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in marketing and communication. In fact, many paradigms that are widespread in the open source movement are also suitable for supporting modern campaigns.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-5374","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Open\/share culture in the field of tension between marketing and technology &#8211; Alain Veuve<\/title>\n<meta name=\"description\" content=\"This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open\/share culture in the field of tension between marketing and technology &#8211; Alain Veuve\" \/>\n<meta property=\"og:description\" content=\"This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Alain Veuve\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-22T15:03:57+00:00\" \/>\n<meta name=\"author\" content=\"Alain Veuve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/alainveuve\" \/>\n<meta name=\"twitter:site\" content=\"@alainveuve\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alain Veuve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/\"},\"author\":{\"name\":\"Alain Veuve\",\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/#\\\/schema\\\/person\\\/128158bb5e1a9eb87219860e57aef491\"},\"headline\":\"Open\\\/share culture in the field of tension between marketing and technology\",\"datePublished\":\"2013-08-22T15:03:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/\"},\"wordCount\":125,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/#\\\/schema\\\/person\\\/128158bb5e1a9eb87219860e57aef491\"},\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/\",\"url\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/\",\"name\":\"Open\\\/share culture in the field of tension between marketing and technology &#8211; Alain Veuve\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/#website\"},\"datePublished\":\"2013-08-22T15:03:57+00:00\",\"description\":\"This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/\",\"name\":\"Alain Veuve\",\"description\":\"Technology | Strategy | Society\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/#\\\/schema\\\/person\\\/128158bb5e1a9eb87219860e57aef491\"},\"alternateName\":\"alainveuve.ch\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/#\\\/schema\\\/person\\\/128158bb5e1a9eb87219860e57aef491\",\"name\":\"Alain Veuve\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/wp-content\\\/uploads\\\/cropped-Logo-AV-V2.png\",\"url\":\"https:\\\/\\\/www.alainveuve.ch\\\/wp-content\\\/uploads\\\/cropped-Logo-AV-V2.png\",\"contentUrl\":\"https:\\\/\\\/www.alainveuve.ch\\\/wp-content\\\/uploads\\\/cropped-Logo-AV-V2.png\",\"width\":988,\"height\":221,\"caption\":\"Alain Veuve\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.alainveuve.ch\\\/wp-content\\\/uploads\\\/cropped-Logo-AV-V2.png\"},\"description\":\"Alain Veuve ist Technologie-Unternehmer mit Fokus auf K\u00fcnstliche Intelligenz, CEO und Gr\u00fcnder der Parashift AG. Er schreibt \u00fcber Technologie, Strategie und Gesellschaft.\",\"sameAs\":[\"https:\\\/\\\/www.alainveuve.ch\\\/informationen\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/alainveuve\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/x.com\\\/alainveuve\"],\"url\":\"https:\\\/\\\/www.alainveuve.ch\\\/en\\\/author\\\/veuvea\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Open\/share culture in the field of tension between marketing and technology &#8211; Alain Veuve","description":"This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/","og_locale":"en_US","og_type":"article","og_title":"Open\/share culture in the field of tension between marketing and technology &#8211; Alain Veuve","og_description":"This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in","og_url":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/","og_site_name":"Alain Veuve","article_published_time":"2013-08-22T15:03:57+00:00","author":"Alain Veuve","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/x.com\/alainveuve","twitter_site":"@alainveuve","twitter_misc":{"Written by":"Alain Veuve","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/#article","isPartOf":{"@id":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/"},"author":{"name":"Alain Veuve","@id":"https:\/\/www.alainveuve.ch\/en\/#\/schema\/person\/128158bb5e1a9eb87219860e57aef491"},"headline":"Open\/share culture in the field of tension between marketing and technology","datePublished":"2013-08-22T15:03:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/"},"wordCount":125,"commentCount":0,"publisher":{"@id":"https:\/\/www.alainveuve.ch\/en\/#\/schema\/person\/128158bb5e1a9eb87219860e57aef491"},"articleSection":["Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/","url":"https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/","name":"Open\/share culture in the field of tension between marketing and technology &#8211; Alain Veuve","isPartOf":{"@id":"https:\/\/www.alainveuve.ch\/en\/#website"},"datePublished":"2013-08-22T15:03:57+00:00","description":"This week at SuisseEmex 13, I had the pleasure of giving a presentation in the OnlineForum on the subject of open source elements and their use in","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alainveuve.ch\/en\/open-share-culture-in-the-field-of-tension-between-marketing-and-technology\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.alainveuve.ch\/en\/#website","url":"https:\/\/www.alainveuve.ch\/en\/","name":"Alain Veuve","description":"Technology | Strategy | Society","publisher":{"@id":"https:\/\/www.alainveuve.ch\/en\/#\/schema\/person\/128158bb5e1a9eb87219860e57aef491"},"alternateName":"alainveuve.ch","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alainveuve.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.alainveuve.ch\/en\/#\/schema\/person\/128158bb5e1a9eb87219860e57aef491","name":"Alain Veuve","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alainveuve.ch\/wp-content\/uploads\/cropped-Logo-AV-V2.png","url":"https:\/\/www.alainveuve.ch\/wp-content\/uploads\/cropped-Logo-AV-V2.png","contentUrl":"https:\/\/www.alainveuve.ch\/wp-content\/uploads\/cropped-Logo-AV-V2.png","width":988,"height":221,"caption":"Alain Veuve"},"logo":{"@id":"https:\/\/www.alainveuve.ch\/wp-content\/uploads\/cropped-Logo-AV-V2.png"},"description":"Alain Veuve ist Technologie-Unternehmer mit Fokus auf K\u00fcnstliche Intelligenz, CEO und Gr\u00fcnder der Parashift AG. Er schreibt \u00fcber Technologie, Strategie und Gesellschaft.","sameAs":["https:\/\/www.alainveuve.ch\/informationen\/","https:\/\/www.linkedin.com\/in\/alainveuve\/","https:\/\/x.com\/https:\/\/x.com\/alainveuve"],"url":"https:\/\/www.alainveuve.ch\/en\/author\/veuvea\/"}]}},"taxonomy_info":{"category":[{"value":58,"label":"Technology"}]},"featured_image_src_large":false,"author_info":{"display_name":"Alain Veuve","author_link":"https:\/\/www.alainveuve.ch\/en\/author\/veuvea\/"},"comment_info":0,"category_info":[{"term_id":58,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":58,"taxonomy":"category","description":"","parent":0,"count":126,"filter":"raw","cat_ID":58,"category_count":126,"category_description":"","cat_name":"Technology","category_nicename":"technology","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/posts\/5374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/comments?post=5374"}],"version-history":[{"count":0,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/posts\/5374\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/media?parent=5374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/categories?post=5374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alainveuve.ch\/en\/wp-json\/wp\/v2\/tags?post=5374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}